About

HardTuned Store is 100% owned by car enthusiasts.

Since 1997 HardTuned has been committed to bringing you the highest quality threads with all our products being designed from scratch at our design studios based in Gold Coast, Australia and Osaka, Japan.

We have always been heavily involved in cars and committed to supporting the community that supports us, with 60% of all profits going back into Motorsport, Events, Promotions, Sponsorships, Athletes & Cars.

International Offices

• Gold Coast, Australia ( Main HQ & Dispatch )
• Osaka, Japan ( Events Team & Warehouse )
• Stockholm, Sweden ( Events Team & Wholesale )
• Texas, USA ( Warehouse )
• California, USA ( Events Team & Sales Office ) 

Quality & Sustainability

All HardTuned garments are designed in either Gold Coast, Australia or Osaka, Japan.

Every piece of clothing going through an extensive design and testing phase before being released to market, and we only use the highest quality fabrics chosen by us using renewable and sustainable sources where possible.

Caps, Shoes & Accessories are manufactured by a luxury manufacturer responsible for other big names you know, but developed using our own moulds, patents and shaping for the perfect fit. 

Stickers & Banners are all hand made to order in Gold Coast Australia.

History

In 1997 while still in high-school, our company founder Loz imported one of the first Nissan Silvia S13's into Australia and started the website nissansilvia.com to help build support and a community for import Japanese cars. 

JDM Imports were almost unheard of at this time so with the help of a some good friends and a few core team members, the HardTuned forums were created to connect JDM owners with likeminded people, find information and share their stories. 

Nissansilvia.com & HardTuned quickly grew to become Australia's #1 car website, generating over 2 million hits a day, eventually expanding around the world with over two dozen regional car clubs worldwide and monthly events across the globe.

We started sponsoring motorsports, drivers & car clubs, and it was this chance meeting with the local Nissan and Toyota clubs and dealers which led to the development our very first "generation hoodie" which have now become our instantly recognisable staple hoodie.

Fast forward 20 years and the internet shifted rapidly to social media, and while the forum days behind us we continued to expand the merch and community involvement.

In 2014 we launched our USA Warehouse, and by 2016 our Japanese regional office was launched in Osaka, and in 2020 our Sweden office.

We have sponsored and been involved with many events, brands & teams over the years, from V8 Supercars, GT Series, ADGP, Drift Australia, D1GP Japan, Formula Drift and more. We continue to sponsor Pro Drivers from around the globe as well as attend multiple events.